1640 Liberty Street SE Salem, OR 97302 • 503-585-1067 • advisors@capfina.com

Our Approach

Using a team approach, we provide practical and effective solutions to the financial concerns of our clients by striving to understand their unique needs then formulating and implementing a plan focused on achieving positive results.

We pride ourselves in exceeding expectations through a high level of professionalism, competency, service, and support. We make it easy for clients to do business with us and we value the long-term relationships we have with our clients.

Our approach is to minimize risk while targeting a rate of return sufficient to meet client goals. We encourage broad diversification as a hedge against an uncertain future and adequate liquidity to deal with the unexpected.

By conducting our business with integrity, we have earned the trust and respect of our clients and professionals in our community.

What to Expect

  • Personal Attention - We pride ourselves on knowing our clients as more than just account numbers and are always available to answer questions or respond to concerns clients may have.
  • Collaboration - It is essential for us to understand the financial goals of our clients thoroughly and, when appropriate, to involve other advisors such as attorneys and accountants.
  • Custom Portfolios - We develop portfolios for our clients based on their goals and risk tolerance.
  • Communication - State-of-the-art technology enhances our ability to generate clear, concise reports and analyses that keep clients up-to-date and informed.
  • Integrity - We are pleased that nearly all of our clients are referred by attorneys, accountants, or by existing clients.
  • Education - As CERTIFIED FINANCIAL PLANNER™ practitioners, both Judith Heltzel, MBA, CFP® and Barry Nelson, CFP® demonstrate a high level of education and competence.